Email marketing services ᐈ Order - in А4-Маркетинг

Perhaps no tool of the modern marketer is perceived as stereotypically as Email Marketing. The first associations it evokes for most people are spam with irrelevant images and mass, chaotic mailings. We fully agree that Email marketing is rightly called the dinosaur of the digital age. However, in the hands of a competent specialist, it can still work today to increase profits, customer retention, etc. Email marketing services are still actively used by many companies for communication with their clients, as one of the interaction channels.

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Email marketing is one of the ways to promote services and products with the help of emails. An email marketer or other competent person collects a database of email addresses with the help of certain tools, then prepares a mailing list, personalizes it and, using certain programs, sends letters to the addressees.

It is considered that the main goal of Email Marketing is direct sales.

However, in practice, it also closes the following goals:

Leading customers through a developed sales funnel.
Reminding users about themselves in an unobtrusive way.
Distribution of content from other sources of the company. For example from social networks, blog, partner companies, etc.
Using e-mail services you can also educate users about your product.

Resales

Increasing repeat sales. It is a well-known fact that it is much more expensive to attract a new customer than to keep an old one. With mailing lists you can attract the old customer to your site again

Style

Strengthening the corporate style. Teaching customers how to use the product, informing them about changes in features, providing useful materials, etc. - all this forms the style of an expert company

Conversions

High conversion rate of Email marketing. In some business niches it helps to make up to 30% of sales. But it's worth noting that this parameter may be very different for different areas

In total for email marketing services, the above points are the main indicators of its value for business. But!

The main metric is to increase the company’s revenue. In addition, it is the meta of any marketing approach.

Recognition

Increase brand awareness. A mailing list is a great tool to remind people about yourself. If a network user regularly sees your company's emails, the more he remembers you and at a subconscious level is more likely to choose you over competitors at the time of purchase

Sales

Increased sales. Email marketing can inform potential or current customers about upcoming and current promotions, sales and discounts

Traffic

Increase traffic to your site with email marketing. This is done by adding links to your site that encourage you to click on them to get more information, such as

Reducing the buying cycle

If you sell a complex product, for example, and it usually takes time to make a purchase decision, you can help your customers. To do this, you add video instructions about a number of benefits, easy operation of the product, etc. to your emails.

Automation

Automation of tasks that are routine. For example, automatic answering emails, confirming registration, ordering or adding items to cart, etc.

Email marketing can be an effective tool for many tasks. It is important to use it correctly and consider it only as one of the communication channels, not as the main one.

We want to note that the price depends on many factors and is calculated individually for each clientc

The team of experts at “A4-Marketing” will gladly do all the work for you. Entrust your business to professionals!

You can ask us all your questions and we’ll be happy to give you recommendations on how to correctly and competently promote your website and brand!

Just order a consultation, and we will answer all the questions

EMAIL-MARKETING

WHAT IS EMAIL MARKETING?

Internet marketing from A4

WHY EMAIL MARKETING