Write to us
  • ru
  • ua
  • en
  • Promotion on Facebook

    Promoting on Facebook is not the fastest process, but with the right strategy you can get new clients. We think many people have heard about the possibilities of this social network, but unfortunately only a small percentage of entrepreneurs consider promoting a page on Facebook as one of the sales channels. 

    What is promotion on Facebook?

    SMM promotion

    Meanwhile, Facebook is leading the world in terms of the number of users. It actually sells absolutely everything! From clothes and manicure services to construction cranes and other narrow niches. Each user is subscribed to an average of 5 business pages and makes in-network purchases at least once a month. Needless to say, what do you have to lose if you think that Facebook promotion is not for you and your business is not suitable for a social media presence?

    The main advantages of promotion on Facebook

    The advantages that gives promotion in facebook for business is more than enough. Consider the main ones:

    The possibility of free promotion. Of course, this is the longest option and does not suit every sphere. Often free methods of promoting a page in Facebook are used in parallel with advertising. With the help of high-quality content, which should be prepared in advance and adjusted to the framework of the business sphere, as well as a tuned communication system, you can create a positive image of the company

    Increase sales with e-commerce, which is built into the social network. Engagement is facilitated by direct exposure to each potential customer. With the help of advertisements you can significantly increase the efficiency of sales

    The ability to gain access to a wide audience. Very often the promotion of Facebook gives even greater results than the search engines, as the audience is more loyal to the advertising and more contact

    A large number of tools for analysis. Promoting a page in Facebook requires a lot of experience and certain knowledge of both social networks and marketing in general. Any advertising does not have an effect immediately after launch, it requires detailed analysis, timely adjustments, etc. The advertising cabinet here is implemented no less effectively than, for example, in Google, and an experienced marketer will have no trouble analyzing the results

    Promoting a Facebook group over time (with active development and advertising) will pay off in full and even make the final result work for you. For example, users themselves begin to share and distribute your content, showing your business to more and more users

    Very detailed targeting. Facebook knows literally everything about its users. All of this information is available to advertisers, which allows you to customize your ad as precisely as possible and reach your audience.

    Building a company's image. Today famous athletes, politicians, celebrities, etc. have pages on Facebook. Most large corporations register new official pages and contact their audiences. All of this, in general, has a positive effect on the company's image

    The possibility of constant contact with the audience. You can publish all important news and necessary information on your business page absolutely free of charge. And also share photos, training materials, arrange polls, contests, etc. Thereby constantly involving the audience in the process, arousing their interest and indirectly motivating them to the end result - the purchase of the product

    Promotion on Facebook. What should I choose - a group or a page?

    Promoting a group or promoting a page on Facebook is different from each other in terms of advertising opportunities, interface, and the set of tools available. In our practice, when promoting a business on Facebook, it is better to use a page rather than a group. If sales are the main objective, the page can be a direct channel for achieving it. It has the maximum set of advertising tools, the ability to make an internal “online store” with product placement and pricing, etc.

    And what about communities? Everyone has probably met them and most likely subscribed to several. Their main purpose is to bring users together based on their interests. In fact, it’s a platform inside Facebook, where everyone can share information, exchange comments, discuss events, etc. An important difference is that it’s impossible to promote a Facebook group with advertising.

    Types of advertising to promote Facebook pages

    Each advertiser has access to the advertising cabinet from his cell phone and from his computer. It’s better to run a full-fledged advertising campaign from the latter, but you can track and edit some results from your phone as well. The developers offer several places to place ads:

    • contextual advertising (on the right side of the news feed)
    • inside the news feed itself 
    • partner sites
    • stories
    • in messenger

    Each option has its advantages and disadvantages and is considered individually for each strategy. Also on the clickability of the ad affects the content used – photo, video, slide show, etc. Promotion of Facebook page in “A4-Marketing” is carried out by specialists with many years of experience and dozens of successful projects under their belt. If you want to develop your social networks, leave an application on our website and we will contact you in the near future!

    The cost of promotion in Facebook

    Lite

    from $500 / Month
    TOP

    Pro

    from $1000 / Month

    Premium

    from $2000 / Month

    The cost of promotion services is calculated individually for each client, depending on the scale of the project, the amount of time required for setting up, the availability of content or its creation and a mass of other factors.  For a more detailed estimate, please order a consultation.

    We know what your business needs

    The team of A4-Marketing specialists will be happy to do all the work for you. Trust your business to professionals!

    You can ask us all your questions, we will be happy to give recommendations on how to properly and efficiently promote your site and brand!

    Write to us

    Just order a consultation and we will answer all your questions