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  • COMPETITOR ANALYSIS

    SEO competitor analysis is a comprehensive work, the purpose of which is to show your real position among the competitors in the promotion of the project. We provide the service “SEO competitor analysis” as one of the tools that will help your company to optimize the promotion of its website, to understand which points you are behind, which can be improved, and which work fine as it is.

    “Do as others do, do better than others” – one of the bases on which the analysis of competitors in search is based.

    IN WHAT CASES DOES YOUR COMPANY NEED TO FIND COMPETITORS TO THE SITE?

    SEO optimization

    • If you want to use more than just paid advertising as a source of customers. Analyzing your competitors’ sites will help you see how advanced they are in this field. If the niche is very competitive, you can intelligently plan the follow-up process
    • If you want to get to the top of search engines
    • If you are just creating your website or it has recently been launched, an analysis of your competitors in the search engine will help you develop the right strategy to bypass them in the future. You will know what to focus on.
    • Based on the data you get, to understand whether your site even need SEO optimization. Searching for the website’s competitors and studying them in detail from the SEO side will help you find their weaknesses and, accordingly, strengthen them in your own site. Similarly, find the strengths of your competitors and make your own even better.
    • Budget and time planning. SEO is not the fastest process and does not give instant results, like, for example, advertising. Finding out how things are going in this direction in your niche, you can roughly understand the frontline of future work and, accordingly, the finances and time spent on them

    How does seo analysis of competitors go?

    Region

    Determine the region of customer comparison. For some companies it may be the whole country and the top 5 leaders, for example. For others, it may be within a region or even a city.

    Search

    Identification and selection of competitors to analyze the site of the main players in the market. As a rule, it is not difficult to find the competitors of the site - the client already knows them. We review his data, and also do our own search, based on the number of queries in the top-Google.

    Based on the data we receive, we will begin to carry out SEO analysis of competitors

    What does competitor site analytics consist of?

    Determining the age of domains, as well as the approximate average daily traffic to each site

    Check the total number of pages. If the site is large, it is much better indexed. However, if it contains non-unique content, the situation may be different

    In the analytics of competitors' sites also includes check duplicates of the site (technical). The presence of multiple duplicates can lower the position of the site

    Analysis of competitor advertising. Frequency and scope. Seo analysis of competitors captures such a factor as behavioral. In itself, advertising has almost no effect on SEO, but successful advertising creates a good behavioral factor for the site. What do you mean? Such indicators as from what source the user came, how much time he spent on the site, how many pages he opened, how long he stayed on each of them, whether he shared their content, whether he made a purchase or clicked on the contact button, etc.

    Analysis of the speed of the site, the presence of a mobile version. These are some of the most important indicators of a modern website. With their low rates, or no mobile adaptation at all are formed negative behavioral factors of users

    Analysis of link mass, check the meta tags of the site and other points of analysis

    Analysis of competitors’ site – it is a large-scale and painstaking work, giving the client a huge amount of information that will help to improve the performance of your site and take it to the next level. Accordingly, with the improvement of these indicators – the profit from the site will increase at times. The experts of “A4-Marketing” know how to perform this type of analysis and give a competent description of the remarks and recommendations for further development strategy. Book a free consultation to find out exactly what your site needs! 

    The cost of this service is calculated individually for each project, in particular, a comprehensive site optimization. Since projects of different scale require different time costs

    WE KNOW WHAT YOUR BUSINESS NEEDS

    The team of experts at “A4-Marketing” will gladly do all the work for you. Entrust your business to professionals!

    You can ask us all your questions and we’ll be happy to give you recommendations on how to correctly and competently promote your website and brand!

    CONTACT US

    Just order a consultation, and we will answer all the questions