Google Shopping ads
Advertising of goods and services is one of the main tasks of a marketer. Today they have a large number of modern tools in their hands. Each search engine tries to meet the needs of users as much as possible and correspond to the realities of the market. Today we will talk about google shopping. From this material you will learn what google shopping is, the basic principles of the service, the main advantages, and how google shopping is set up.
Google shopping what is it?
Google ads
On March 1, 2018 in Ukraine there was a beta launch of the service, which has long been known in many other countries. Google shopping is a shopping platform, a service that is designed for online stores to advertise their goods in Google. In other words – it is a progressive aggregator of goods from store representatives. According to recent studies, it was found that about 85% of web users at the sight of ads in Google shopping go directly to the company’s website and about 62% make a purchase. Properly configured Google shopping greatly increases the chances of selling any of the company’s merchandise items. Google merchant is one of the most effective tools of modern advertising.
Google merchant center, set up correctly and meets all the requirements will allow both parties to win:
Buyers
The customer who is looking for a product sees the search query at once, without wasting time searching for it on the site. What's more, he immediately sees its price, even before he goes to the site
Sellers
The seller gets the most relevant and narrowest traffic, while paying a price often lower than for contextual advertising. The undoubted advantage is that the probable buyer is most interested in the product, because he is looking for it specifically. And when you go to the site, he first became acquainted with the price. Further correctly configured navigation site only increases the chances of purchase
Sounds perfect, doesn’t it? However, a poorly executed Google shopping setup can reduce the chances to zero. Also, a poor site structure or an illiterate sales funnel can negate the chances of a completely successful advertising campaign. We explain to each of our clients that google merchant is one of the steps to commercial advantage. But we should not forget about SEO, website optimization, etc. Comprehensive work on the resource always brings the best results.
