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  • Google ads

    A large part of Internet users search for goods and services on the Google search engine. It is the largest and most popular service in our country. About 90% of Ukrainians use it every day. That is why advertising in Google is one of the key tools in the hands of marketers to promote absolutely any product or service. However, advertising on the Internet requires certain knowledge and experience. According to statistics, about 65% of Ukrainian businesses suffer losses in the first months after its launch. Most often, this happens due to the fact that the setting up advertising involved people who do not have anything to do with it. You can order advertising on Google in “A4-Marketing”, our specialists are certified by Google Ads and Google Analytics and have successful experience in promoting various goods and services.

    Our company works not only with Google advertising services, but also deals with setting up other types of advertising!

    SEO optimization

    Internet marketing

    SMM promotion

    How does advertising on Google work?

    The principle of advertising in Google is quite simple – the user enters a specific query and the service shows ads relevant to the keywords. Each advertiser sets the bid for all keywords, which then participate in an auction between all advertisers who use the same keywords.

    The principle of the auction is also quite simple – the ad that is of higher quality and with a higher bid is shown in priority above the others. The next bidders will take the corresponding places depending on the assigned bid. As you understand, the correct setting of advertising is very important, because not always the key role plays only the rate, the quality of the ad is just as important. Also, the landing page must match the description in the ad, etc. in order for the Google ads to be successful. You can order Google ads from our experts at “A4-Marketing” and we guarantee the success of your advertising campaign.

    Google ads and the main advantages

    Setting up Google ads with the ability to show audiences who are ready to buy. A competent marketer knows how to collect the right search phrases to make a purchase more likely. For example, if you collect search phrases with the most commercial overtones, the ad will be shown to users who are ready to buy or at least thinking about it.

    Google Ads is more flexible than other search engines. Google Ads has elastic strategies available, edits can be made at any time, etc.

    Display ads in the exact geographical location. Specialist can narrow the display of ads not only to the region or city, but also to note the necessary radius to show the area ( for example, 5-15 km in the geo-location of the company). Advertising on Google shows the user as soon as the formation of its needs. For example, if he wants to order pizza and enters this query in the search, in response immediately shows the relevant ad

    Convenient payment system. Advertising in google adwords uses a pay-per-click (PPC) model. For the advertiser, this means that he will only pay if someone comes to him through the ad. Naturally, the cost per click depends on the rates, and the competitiveness of the product and the ad itself. An experienced professional constantly monitors the results and tries to lower the cost per click. We recommend ordering Google ads at "A4-Marketing" and entrusting its management to experienced marketers who will help you to optimize and reduce the budget for its costs

    Extensive options for tracking effectiveness. Placing an ad in Google is only an initial action. Later on, it needs to be analyzed regularly and edits need to be made promptly for greater effectiveness. Advertising in Google adwords has many tools and parameters to measure effectiveness

    Basic requirements for the success of advertising in Google

    The search engine is governed by a specific algorithm that determines which ad of the participants will be shown as one of the first. There are three main factors that affect its display:

    Rate

    By assigning different bids, you can control the amount of traffic you get. On the formation of the rate affects the competitiveness of the key query, the niche, etc. The cost of online advertising is higher in niches with more advertisers

    Quality of the ad

    The indicator is the relevance of the ad to the selected keyword or phrase. It must be fully consistent with the search query. For example, you advertise a particular pet food. In this case, the ad should lead the user to the page with the product, but not, for example, on the main or category

    Page relevance

    Advertising in google adwords should eventually lead the user to the landing page. It must contain information that is fully relevant to the key query

    Advertising on google is one of the most popular and quickest results. It is able to bring already “ripe” for purchase users to your business. Of course, like any marketing tool, it requires a lot of knowledge and experience. If you want to order advertising on google and increase your sales on the Internet, leave your request on our site and we will contact you in the nearest future!

    Prices for advertising services in Google

    Lite

    from $250 / Month
    • Spot advertising
    • Campaigns with low volume
    • Campaigns with small budgets
    • 1 type of advertising campaigns
    • Clear reporting
    • Unlimited support 24/7
    TOP

    Pro

    from $500 / Month
    • Advanced advertising
    • Medium-volume campaigns
    • Campaigns with an average budget
    • 3 types of advertising campaigns
    • Clear reporting
    • Unlimited support 24/7

    Premium

    from $1000 / Month
    • Comprehensive advertising management
    • High-volume campaigns
    • Big-budget campaigns
    • All types of advertising campaigns
    • Clear reporting
    • Unlimited support 24/7
    We know what your business needs

    The team of A4-Marketing specialists will be happy to do all the work for you. Trust your business to professionals!

    You can ask us all your questions, we will be happy to give recommendations on how to properly and efficiently promote your site and brand!

    Write to us

    Just order a consultation and we will answer all your questions