Setting up media advertising in Google ᐈ Order - in А4-Маркетинг

Google ads

Broadly speaking, media advertising is almost any method of advertising a product or service other than direct. Contextual media advertising is primarily focused on spectacular perception, brightly attracting attention by means of a picture, video or sometimes audio. As any other user of the network, you’ve surely faced the following situation – when viewing a landing page, its content for a few lines closes the picture or video. This is a prime example of contextual media advertising on Google and any other site. The cost of media advertising depends on a large number of factors and payment is made not only for the duration of rental space to show the clip (picture), but also for the number of views, conversions, clicks on the link, etc.

This type of promotion can be divided not only into types of media advertising, but also the main methods of placement. There are only two of them:

Dynamic

The creative will be shown exclusively to a specific audience, which our marketers will set up through detailed targeting. The cost of media advertising in this case will be charged for clicks and conversions

Static

Screening for all visitors to the site, which is rented

Otherwise, it is also called “display” because of its exclusive focus on attracting attention through visual perception. However, in fact, it is a set of sound and visual materials, among which there are not only familiar to all of us banners.

Banner

Media banner advertising or simply put - banners. One of the earliest formats, which is actively used to this day. Can both fully and partially cover the content of the page. Over time, animated banners appeared, which attract even more attention

Video

Contextual media advertising in video format. A relatively new type, but already gaining popularity due to the high response rate. Places of display can be not only large video hostings like YouTube, but also search engines like google and others. The most famous type of video format is pre-roll. A preroll is a clip that's played before the main content starts loading. It takes no more than 15 seconds and, unlike television advertising, does not have time to provoke negative emotions in the user. There is an option to turn off the video a few seconds after it starts, but statistics show that most users watch it to the end

Branded

If we talk about the cost of media advertising, branding is the most expensive type. This is media advertising, the cost of which can reach such amounts that only large and well-known companies can afford it

Teaser

Text and graphic blocks. The difference from banners is that this type of media advertising is more like recommendations from the creators of the site and is a kind of informational message

The most important advantage is clear targeting and the ability to show a narrow audience of users. Blocks are shown to users potentially interested in the product or service. Display banner or ad can intelligently fit into the subject site and it will not look alien and cause irritation to users. Media advertising shows excellent results. If you want to order it and take your product to the top, you can leave an application on our website. The “A4-Marketing” specialists will be glad to contact you and answer all your questions.

Lite

from $250 / Month

Campaigns with low volume
Campaigns with small budgets
1-2 advertising campaigns
Clear reporting
Unlimited support 24/7

_TOP

Pro

from $500 / Month

Medium-volume campaigns
Campaigns with an average budget
3-5 advertising campaigns
Clear reporting
Unlimited support 24/7

Premium

from $1000 / Month

High-volume campaigns
Big-budget campaigns
5+ advertising campaigns
Clear reporting
Unlimited support 24/7

The cost of services for advertising is calculated individually for each client, depending on the scale of the project and the amount of time required to set up, optimize and maintain campaigns.

The team of A4-Marketing specialists will be happy to do all the work for you. Trust your business to professionals!

You can ask us all your questions, we will be happy to give recommendations on how to properly and efficiently promote your site and brand!

Just order a consultation and we will answer all your questions

Google media advertising

What is media advertising?

Google ads

Methods for placing media advertising on the Internet

Dynamic

Static

Types of media advertising

Banner

Video

Branded

Teaser

Advantages of media advertising on the Internet

The cost of setting up a media ad

Lite

from $250 / Month

Pro

from $500 / Month

Premium

from $1000 / Month

Our services

Contact us