SEO during website development ᐈ Order — in А4-Маркетинг

SEO during website development – this is strategically necessary and in the future a very profitable step for the client.

SEO optimization

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Unfortunately, almost 90% of people skip this stage and rely solely on the creation of the site, its visuals, technical convenience and content. And only after the “product is ready” can the SEO specialists be involved. This is fraught with a lot of corrections, sometimes redoing entire blocks and, most importantly, wasting a lot of time and money. SEO at the development stage will not only save the client from this, but also bring a number of other benefits.

If you’ve just decided to create your own website or have already started working on it, but the words “TOR for SEO”, “External and Internal Optimization”, “Technical optimization” and others lead you into a stupor, we recommend you read this article and make an important and correct decision.

Saving

Saving money and a lot of time

Correct ToRs

The project is still at the stage of creation will be developed taking into account the requirements of all search engines from the technical side of the site

Comfort

Technical specifications for SEO are developed taking into account all the wishes of the client and it is easier to perform at the stage of "bare" project, rather than ready-made without taking into account the future promotion

Readiness

Already in the early stages of the project is possible to start making a profit from it! The new site will be absolutely ready to work

Promotion

SEO at the design stage can qualitatively prepare the resource for future promotion

Unfortunately, most businessmen believe that just a beautiful website with an attractive picture is enough for the client. However, properly presented content is only one of the points and almost always misses the most important point – the need to please search engines, without which your site may never be seen by any client. This is why SEO in the design phase of the site is so important. You can save entire months of work.

In the future, do not change the entire structure of the site, and make it originally correct

Do not correct technical deficiencies, and immediately give the developers the task to make everything right according to our TOR

Do not excavate the errors of failure to understand why the site is not profitable

Creating a structure

Creating a site architecture or, roughly speaking, its prototype

Market and competitor analysis

SEO in the development phase of the site should take into account the analysis of the market and competitors. The analysis of the whole market segment is one of the main tasks

Preparing for search queries

Gathering of keyword phrases of users, which will be shown ads.

ToR for optimization

A set of works on the internal optimization of the site (designation of each page for its future indexing or non-indexing, standardization of ghost pages, layout, work with errors in the query, adaptation for mobile devices on different platforms, tablets, etc.)

The final ToR

Based on the previously obtained data, a large extended terms of reference for the implementation of the programmers

Of course, you can go quite familiar and already standard for our country and abandon SEO at the stage of development. That is, just focus on the desired development of the site, create content and fill it with it, write articles without regard to the requirements of search engines, etc. And in the future, when the site will just exist, not bringing profit, still turn to a specialist. Bottom line:

Temporary loss of traffic from a category that is already adequately functioning, as appropriate changes will need to be made
As a rule, when you create a site without SEO at the design stage is not laid all the necessary functionality and subsequently it is necessary to expand it. This is an additional cost, because it is more difficult to do on a finished project
Accordingly follows the next point – the payback of the project increases significantly
It is possible full relocation of the site or replacement of the CMS

SEO at the stage of development of the site – is a critical tool in the hands of prudent businessman, which he can use at the very beginning. Development of the site together with the experts of the company “A4-Marketing” will set the correct vector of development of your site and business. Book a free consultation and find out exactly what your site needs!

The cost of this service is calculated individually for each project, in particular, a comprehensive site optimization. Since projects of different scale require different time costs

The team of experts at “A4-Marketing” will gladly do all the work for you. Entrust your business to professionals!

You can ask us all your questions and we’ll be happy to give you recommendations on how to correctly and competently promote your website and brand!

Just order a consultation, and we will answer all the questions

SEO during website development

WHAT IS THIS?

SEO optimization

Tasks that SEO will solve at the stage of website development

Saving

Correct ToRs

Comfort

Readiness

Promotion

SEO in the development phase will help you

STAGES OF WORK IN THE PLANNING OF THE SITE FOR SEO

Creating a structure

Market and competitor analysis

Preparing for search queries

ToR for optimization

The final ToR

What is the risk of not doing SEO in the development phase of the site?

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