Smart filters. Their implementation for online stores
Website promotion is an important element in the operation of an online store. The better the development strategy, the more customers. Therefore, it is necessary to use all the tools that contribute to the optimization of the resource and customer growth.
In this article we will consider what smart filters are and how to implement them for the online store. When properly configured, this tool can have a positive impact on the position of the site. Which in turn will contribute to the growth of sales.
Smart filters are a tool that sorts goods by specified criteria. It gives users results based on their query and automatically generates unique pages according to the filter parameters.
How do smart filters work?
The user can set the properties by which the product will be selected. The tool recognizes various characteristics, for example:
- Product name
- Size
- Color
- Type of product
In addition, the filters help to determine which combination of properties does not give results in the search. There are the following basic options for displaying filter data:
- Horizontal – the information is placed above the list of products;
- Vertical – on the left;
- Compact – in this case, you need to choose the optimal placement area above the list. It has a wider functionality in comparison to the horizontal one.
Implementation of smart filters for the online store
To begin with, it is necessary to analyze the competitors. To this end, search engine results are checked according to the direction of the business. In this way, direct and indirect competitors can be identified, and their pages can be analyzed.
The structure of the online store site should be analyzed. It is necessary to determine the names and properties of pages, whether they are indexed or not. Based on the data obtained, you can conclude what filters should be created for the niche of your store.
Collection of the semantic core helps to determine the characteristics that should be in the filters. This depends on the direction of the company. For example, if the store is engaged in the sale of equipment, then the parameters may be as follows:
- Price;
- Availability of products
- Manufacturer
- etc.
It is necessary to create a template that will independently generate unique meta tags. This will help the pages get to the top. You should also create unique content that meets the requirements of search engines for content for the site.
What are the results of creating smart filters?
For users, this makes it easier to find products on the site. And as a consequence, it increases customer loyalty. They will choose a page where they can quickly find the products they are interested in. Filters help to get to the top of the output. As a consequence, more potential customers will see the online store.
Implementing smart filters for the site increases the profitability of the activity. Customers become more, they stay on the resource, which has a positive impact on its positions. The cost of this service is individual and depends directly on the portal and the business.
