What are Google filters. What is their function?
When promoting the site, various tools are used – high-quality and low-quality. Google filters are designed to filter out resources that use incorrect methods. The search engine reduces their places in the issuance, or does not show at all, depending on the degree of “uncleanliness” of the site.
Everyone involved in the promotion of resources should know what Google filters are and how to work with them. This knowledge will help you not to fall under “fines” and not to waste money in vain. It will also positively affect the promotion strategy and its results. Without this knowledge, you can harm the site, spend a lot of money for nothing.
It is not easy to diagnose filters yet. They have become part of the algorithm that determines the position of the resource. Previously, they were determined by a sharp drop in traffic, but now this is not observed. There is no sharp drop, but no growth either. While this is possible, provided that a new filter has appeared. Later it will become part of the algorithm.
There are other reasons for traffic drops:
- There was a change in domains, structure, site links. In this case, there is no correct redirection;
- Due to hosting problems, the resource was not available;
- The sites could be infected with viruses or broken.
What are Google filters?
Panda
Focused on spammy pages. The filter includes resources that host non-unique content or texts with a large number of keywords. Panda is currently part of the algorithm and distributed throughout the site. Thus, low-quality content on several pages can negatively affect the entire rerus.
Pay attention to keywords. Now it is necessary that they be natural, organic. That is, “buy a bike Kyiv” is better to replace with “buy a bike in Kyiv”. The search engine requires “live” text, not a set of words. The filter covers large texts that are filled not with useful information, but with text for text. Sites with a large number of errors, spelling and punctuation will also suffer.
You can avoid the action of the filter if you fill the resource with unique content, break it into blocks, add various tables and illustrations. It will be useful to maintain a variety of internal links, add new texts and update those already published. It is recommended to rate pages by traffic. Least bringers need to be edited or deleted.
Hummingbird
The specified algorithm is focused on the value of queries in the search engine. It recognizes and gives the user the most relevant sites. Resources filled with content optimized for inappropriate queries can suffer. The algorithm works in such a way that the search engine will show the user a relevant query to the site, even if there is no direct entry in the content.
Penguin
Resources using artificial links fall under its action. An artificial link is a link to the site, the appearance of which involves the owner or optimizer. It also doesn’t matter if it’s free or paid. The search engine may decide that the link was not left by the client or an independent journalist.
In this case, the risk of the filter affecting the site increases. Now Penguin is a constituent unit of the main algorithm. Poor quality links will not allow the resource to enter the top of the issue, or the positions will drop by 5-10 points. Most often, this filter does not apply to the entire site, but “penalizes” individual pages.
Increases the risk of “punishment” link from resources created for their sale, repetition of anchors, a sharp increase in links. Penguin also “doesn’t like” if the link is not in the main content of the page or it is placed on resources that do not correspond to the business topic.
Your Money Your Life
The filter is aimed at issuing important to people. resources. Basically, these are sites of a medical nature. This also includes financial topics, news, online stores, social resources. For this filter, not only relevance is important, but also authority. That is, how much the user can trust the content.
Almost all the time, these sites are checked manually. An important characteristic during verification is the author’s expertise in the industry. It evaluates whether the content of the page corresponds to a generally accepted statement in the described field. Therefore, it is important to keep the information up to date. It is necessary that it be confirmed, contain quotes from experts or be their authorship.
It is recommended to add illustrations. This Google filter appreciates well-designed sites that do not contain spelling and punctuation errors. It is advisable to add various confirmations of the author’s expertise – diplomas, certificates. Mentions about him on other resources and in social networks will also indicate professionalism.
Summing up what Google filters are and why you need them
So, these filters are tools for issuing high-quality and relevant content to the user. With their help, the search engine recognizes the best sites in the selected industry. Knowing how they function helps authors optimize their texts to make them useful. This has a positive impact on the resource and helps users find answers to their questions.
